Marketing Analytics & Data

Heap

Product teams often need answers to questions they did not instrument in advance, and Heap solves that with automatic behavioral capture and retroactive analysis.

Runs on Web

Available on Web

Built for Startups Enterprise Developers Marketing

Overview

What is Heap?

Built around questions after launch

Heap records website and app behavior from one installation, so analysts are not limited to events predicted during implementation. When an unexpected question follows a product change, teams can inspect historical behavior instead of deploying fresh tracking and waiting. It suits product and growth groups investigating onboarding, conversion and feature adoption.

The operational trade-off

Autocapture does not remove analytics housekeeping. Identity rules, privacy settings, traffic filters and naming conventions need active ownership, or the workspace fills with duplicate and poorly understood definitions. Initial instrumentation is lighter than a manual plan, but dependable analysis still takes expertise.

The free tier supports evaluation and smaller volumes. Paid editions raise limits and add governance and support, with pricing generally supplied through sales. Event volume can grow quickly, making scope and contract costs important checks before a broad rollout.

Capabilities

Key features

Visual event labeling

Define tracked interactions without editing application code

Funnel reports

Build step analyses with behavioral and user-property segments

Session replay

Inspect recordings tied to users and report results

Journey maps

See paths users take before and after milestones

Warehouse connections

Export governed behavioral data to supported cloud warehouses

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