Product teams often need answers to questions they did not instrument in advance, and Heap solves that with automatic behavioral capture and retroactive analysis.
Heap included for comparison — click any alternative to jump to its full breakdown below.
| Alternative | Pricing | License | Built for | Founded | Best for |
|---|---|---|---|---|---|
| Heap Current | $0.00Freemium | Proprietary | Startups Enterprise | 2013 | The one you're replacing |
| Amplitude | $49.00Freemium | Proprietary | Startups Small Business | 2012 | Enterprise product analytics |
| Mixpanel | $24.00Freemium | Proprietary | Startups Small Business | 2009 | Conversion and retention analysis |
| PostHog | $0.00Freemium | Open source | Startups Small Business | 2020 | Developer-led all-in-one analytics |
Filter by pricing model or license — every entry is one we’d consider a real replacement.
Amplitude is a digital analytics platform for understanding product behavior, finding conversion leaks, and measuring how releases affect engagement.
Mixpanel analyzes product usage, helping teams understand conversion, retention, and the paths people take through an app.
Product and engineering teams reach for PostHog when they want behavioral analytics, replay, experimentation, and release controls in one developer-focused stack.
