Manage product catalogs
Sell physical, digital, variable and affiliate products
Development
E-commerce & Selling
WooCommerce
Selling through a WordPress site is the job WooCommerce handles best, giving merchants direct control over their storefront, data and checkout.
Runs on
Web
Self-Hosted
Available on
Web
Built for
Startups
Small Business
Enterprise
Developers
Overview
What is WooCommerce?
Ownership comes first
WooCommerce runs inside WordPress, so the merchant controls hosting, store data, checkout code and the shape of the storefront. That freedom suits catalogs or buying flows that hosted builders struggle to accommodate, but it also makes maintenance the store owner’s responsibility.
What costs money
- Core plugin: Free and open-source.
- Infrastructure: Hosting, domains, backups and security are separate expenses.
- Extras: Premium themes, payment services and extensions can turn a free start into a sizable annual bill.
Fit check before committing
- Choose it when WordPress is already central to the website.
- Budget for technical help if nobody can troubleshoot plugin conflicts, failed updates or slow database queries.
- Confirm that required tax, shipping, subscription and multilingual needs have actively maintained extensions.
Capabilities
Key features
Configure checkout rules
Control coupons, accounts, taxes and checkout fields
Connect payment gateways
Add cards, wallets, bank transfers and regional providers
Set shipping methods
Create zones, rates, local pickup and carrier options
Extend store workflows
Add subscriptions, bookings, memberships and marketplace functions
Keep exploring
Teams also considered
Growing retailers and B2B sellers reach for BigCommerce when they need a hosted store that handles complex catalogs, multiple channels and custom development without running commerce infrastructure themselves.
Still weighing your options?
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