Wix eCommerce

Where the shop fits

Wix eCommerce layers a storefront, checkout and order management onto Wix’s visual site builder. The free tier is useful for designing and testing, but it keeps Wix branding and cannot accept online payments. Core is the practical entry point for selling; higher tiers expand storage and commerce allowances. Physical and digital goods can share a site with content pages, forms or bookings. Wix Payments is convenient where supported, while gateway choice varies by country. Setup is approachable, but checkout changes and complex back-office workflows have tighter limits than specialist commerce platforms.

Three common setups

• Small catalog: Build a polished direct-to-consumer shop without hiring a developer.
• Bookings plus products: Take appointments and sell related merchandise from one customer-facing site.
• Growing retailer: Coordinate promotions and sales channels, though large catalogs make bulk updates and inventory work feel cumbersome.