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The Business of Fashion (BoF)
Think of BoF as the daily briefing room for the global fashion industry. It brings together independent news, sharp analysis, market intelligence and professional education so that anyone working in fashion, beauty or luxury can keep pace with a fast moving business and make smarter decisions.
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Overview
What is The Business of Fashion (BoF)?
The Business of Fashion, known to most people as BoF, is a London based media and intelligence company that covers the fashion, beauty and luxury industries. It started out in 2007 as a one person blog written by Imran Amed, and it has since grown into one of the most widely read and trusted names in fashion business journalism.
What sets BoF apart is that it treats fashion as a serious global industry rather than just a style page. Alongside daily news and analysis, it runs a paid membership called BoF Professional, an online learning platform called BoF Education, a fashion jobs board called BoF Careers, and a well known annual report, The State of Fashion, which it co-publishes with McKinsey and Company. It also hosts flagship events such as the invitation only BoF VOICES gathering.
For anyone building a career or a business in fashion, BoF works as a single place to stay informed, pick up practical skills, find talent or opportunities, and understand where the industry is heading next.
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Key features
BoF Professional membership
A paid membership that unlocks the full archive, in depth briefings, market intelligence reports and members only newsletters written by BoF's own journalists.
The State of Fashion report
A flagship annual report produced with McKinsey and Company that maps out the biggest trends, risks and opportunities shaping the year ahead.
Live events and masterclasses
Digital summits, live events and masterclasses, including the BoF VOICES gathering, that bring the global fashion community together.
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