Set Flexible Prices
Offer discounts, pay-what-you-want pricing, and multiple purchase options
E-commerce & Selling
Shopping & Marketplaces
Gumroad
Independent creators reach for Gumroad to start selling downloads, software, or memberships without assembling a full store. It works best for compact catalogs promoted through an existing audience, where quick setup matters more than deep design control.
Runs on
Web
Android
iOS
Available on
Web
App Store
Play Store
Built for
Startups
Small Business
Developers
Education
Overview
What is Gumroad?
What the seller controls
After creating a product, sellers can publish a hosted page, connect a custom domain, collect payments, deliver files, and manage refunds from one dashboard. The catalog supports ebooks, templates, software, music, courses, physical goods, and recurring memberships. Buyers receive receipt-based access and can also keep purchases in a Gumroad library. Setup is quick, but page layouts and checkout behavior allow less tailoring than a dedicated commerce stack.
How Gumroad gets paid
Core access has no monthly subscription. Direct and profile sales carry a 10% fee plus a fixed per-transaction charge; purchases generated through Discover take a much larger percentage. Gumroad operates as merchant of record, so it handles payment collection, refunds, and applicable sales-tax administration. That saves paperwork for solo creators, though the percentage model becomes costly as volume rises. Email updates, affiliates, and basic reporting are included, while advanced segmentation and store operations remain thin.
Capabilities
Key features
License Key Delivery
Generate and distribute keys for software purchases
Build Product Versions
Package formats or tiers under one listing
Affiliate Tracking
Assign referral links and commissions to sales partners
Export Customer Data
Download buyer and order records for outside tools
Keep exploring
Teams also considered
Shopify is a hosted commerce platform for building storefronts and managing sales. It is especially good at giving growing merchants one dependable system for checkout, inventory and day-to-day operations.
Selling through a WordPress site is the job WooCommerce handles best, giving merchants direct control over their storefront, data and checkout.
Growing retailers and B2B sellers reach for BigCommerce when they need a hosted store that handles complex catalogs, multiple channels and custom development without running commerce infrastructure themselves.
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