Frase AI

From query to draft

Frase turns a target keyword into a research workspace built from ranking pages. It extracts headings, questions, topics and basic SERP metrics, then scores your draft against that competitive set. The brief builder is useful; the AI writer is better for outlines and rewrites than unattended publishing.

Paying for Frase

Frase subscriptions are sold by plan, with annual billing generally reducing the effective monthly cost. There is no lasting free tier; trials and promotions may come and go. Document allowances, seats and AI usage depend on the subscription, and the packaging has changed often enough that teams should verify limits before purchase.

Use it with intent

• Do: Use it for SEO briefs, content refreshes and writer handoffs when organic-search coverage matters.
• Don’t: Treat it as a backlink platform, technical crawler or general-purpose copywriter. Its suggestions mirror current search results, so editors still need to decide what deserves inclusion.