Marketing Analytics & Data

Ahrefs

Ahrefs is an SEO suite for researching competitors, keywords, backlinks, and site health. Its deep web index and flexible filters are particularly useful for finding realistic ranking and link-building opportunities.

Runs on Web
Available on Web
Built for Startups Small Business Enterprise Marketing
Overview

What is Ahrefs?

Reading Ahrefs data

Ahrefs organizes a large amount of SEO data into connected reports, so a domain, page, or keyword can become the starting point for deeper analysis. The interface is dense but predictable after the terminology clicks. Its traffic figures are modeled estimates, not a replacement for first-party analytics, while crawl findings still require judgment before implementation.

Three common workflows

  1. Content planning: find keyword clusters, inspect ranking pages, and estimate difficulty before briefing writers.
  2. Competitive research: uncover link gaps, high-value pages, paid keywords, and ranking movement.
  3. Site maintenance: schedule crawls and investigate broken links, redirects, or indexability problems.

Choosing a plan

Paid access starts at Starter and scales through Enterprise. These are monthly list prices; annual billing is cheaper. Limits on reports, history, projects, exports, and users vary considerably by tier.

PlanMonthly price
Starter$29
Lite$129
Standard$249
Advanced$449
Enterprise$1,499
Capabilities

Key features

Link profile history

Inspect new, lost, and historical referring domains

SERP comparison

Compare ranking pages and positions across saved dates

Rank monitoring

Track desktop and mobile keywords by country

Content discovery

Filter pages by links, traffic, and publication date

Search Console integration

Connect verified properties for richer project reporting

Keep exploring

Still weighing your options?

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